| WORD |
MEANING |
| advertisement |
Item of publicity to promote a product or service in newspapers, magazines, on TV, etc. |
| advertising agency |
Marketing services firm that assists companies in planning advertisements. |
| AIDA |
Attention,
Interest, Desire,
Action - the aim of all advertising. |
| benefit |
Advantage of a product or service. |
| billboard |
Signboard or wooden structure used to display advertising posters. |
| broadsheet |
Newspaper printed in a large format. |
| campaign |
Organised course or plan of action. |
| circulation |
Average number of copies of newspapers or magazines sold over a
period of time. |
| classified ads |
Small advertisement in newspapers or magazines divided into categories. |
| commercial |
Advertisement on radio or television. |
| coupon |
Part of a printed advertisement to be used to order goods or samples. |
| direct mail |
Advertisement sent by post to prospective customers. |
| double-page spread |
Advertisement printed across two pages in a newspaper or magazine. |
| editing |
Reviewing or rewriting in order to make suitable for publication. |
| eye-catcher |
Something that particulary attracts the reader or viewer's attention. |
| features |
Special characteristics of a product. |
| generic advertising |
Advertising for a whole sector, such as tourism, rather than a specific product. |
| hoarding |
Wooden structure or signboard, also called a 'billboard',
used to carry advertisements. |
| hype |
Excessive or intensive publicity; exaggerated claims made in advertising. |
| jingle |
Catchy tune, with a short simple rhyme, used to promote a product. |
| key words |
Informative words chosen to indicate the content of a document. |
| launch |
Start an action in order to introduce something (e.g. a new product). |
| mailshot |
Piece of advertising
material sent to potential customers by post. |
| mass media |
The main means of mass
communication (newspapers, TV and radio). |
| plug |
Favourable publicity
in a media for a commercial product (e.g. a
book). |
| poster |
Large sheet of paper
used in advertising. |
| prime time |
Hours on radio and TV
with the largest audience, usually in the
evening. |
| promote |
Use advertising and publicity to try to increase sales of a product. |
| roadside signs |
Large panels along roads and motorways used for outdoor advertising. |
| slogan |
Phrase used to advertise a product, or to identify a company or organisation. |
| slot |
Specific time in a broadcasting schedule allotted for a commercial. |
| soundbite |
Short extract from a recorded interview or speech. |
| tabloid |
Newspaper printed in small format, usually with a lot of photographs. |
| target |
Objective; what is aimed at. |
| U.S.P. |
Unique
Selling Proposition;
a declaration of what makes a product different. |
| write copy |
Write a text to be printed or spoken in an advertisement or a commercial. |
