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ADVERTISING
Vocabulary |
| Advertisement |
Item of
publicity to promote a product or service in
newspapers, magazines, on TV etc. |
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| Advertising agency |
Marketing
services firm that assists companies in
planning advertisements |
| AIDA |
Attention, Interest, Desire, Action - the aim of all advertising |
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Benefit |
Advantage of a product or service |
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Billboard |
Signboard for advertising posters |
| Broadsheet |
Newspaper
printed in a large format. |
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Campaign |
Organized course or plan of action |
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Circulation |
Average number of copies of newspapers or magazines sold over a period of
time |
| Classified ads |
Small advertisements in newspapers or magazines, divided into categories. |
| Commercial |
Advertisement on radio or TV |
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Coupon |
Part of a printed advertisement to be used to order goods or samples |
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Direct mail |
Advertisement sent by post to prospective customers |
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Double-page spread |
Advertisement printed across two pages in a newspaper or magazine |
| Editing |
Reviewing
or rewriting in order to make suitable for publication. |
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Eye-catcher |
Something that particularly attracts one's attention |
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Features |
Special characteristics of a product |
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Generic advertising |
Advertising for a whole sector, such as tourism, rather than a specific
product |
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Hoarding |
Wooden structure, or signboard, used to carry advertisements |
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Hype |
Excessive or intensive publicity; exaggerated claims made in advertising. |
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Jingle |
Catchy tune, with a short simple rhyme, used to promote a product. |
| Key words |
Informative words chosen to indicate the content of a document |
| Launch |
To start an action in order to introduce something (e.g. a new product) |
| Mailshot |
Piece of advertising material sent to potential customers by post |
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Mass media |
The main means of mass communication (newspapers, TV & radio) |
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Plug |
Favourable publicity in the media for a commercial product (e.g. a book) |
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Poster |
Large sheet of paper used in advertising |
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Prime time |
Hours on radio & TV with the largest audience, usually the evening |
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Promote |
Use advertising and publicity to try to increase sales of a product |
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Roadside signs |
Large panels along roads and motorways used for outdoor
advertising. |
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Slogan |
Phrase used to advertise a product, or to identify a company or organization. |
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Slot |
Specific time in a broadcasting schedule allotted for a commercial |
| Sound bite |
Short
extract from a recorded interview or speech. |
| Spam |
Unsolicited advertising sent through the internet as an email message |
| Spot |
Position of a commercial in a radio programme or TV schedule. |
| Tabloid |
Newspaper
printed in small format, usually with a lot of photographs. |
| Target |
Objective; what is aimed at |
| U.S.P. |
Unique Selling Proposition; a declaration of what makes
a product different |
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Write copy |
Write a text to be printed or spoken in an advertisement or a commercial. |